The billboards are located on on Stemmons Freeway, right at the exit for the McDonald's at Empire Central Drive, and on R.L. Thornton Freeway, right outside the McDonald's west of N. Jim Miller Road. Courtesy of PETA.
Dec. 14, 2016
They didn't venture into Cowtown, but PETA recently placed a pair of PETA billboards promoting kindness to cows in Dallas – and just a stone's throw from two McDonald's restaurants. It was a nervy gesture in a city known for its steaks and barbecue.
The new billboards, which show a cow's face next to the words "I'm ME, Not MEAT. See the Individual. Go Vegan," are located on Stemmons Freeway, right at the exit for the McDonald's at Empire Central Drive, and on R.L. Thornton Freeway, right outside the McDonald's west of N. Jim Miller Road.
"Just like us, cows are made of flesh and blood, feel pain and fear and value their own lives," says PETA executive vice president Tracy Reiman. "This busy holiday travel season, PETA is encouraging people to show compassion for these gentle animals by skipping drive-through burgers and choosing healthy vegan fare instead."
The Dallas ads are part of PETA's new nationwide series using spokes-animals. At the Mall of America, sheep take on the wool industry, while geese in Silicon Valley condemn the cruelty of down and foie gras. Chickens in Arkansas put the meat industry on blast; pigs in Washington, D.C., urge diners to pass on pork; and lizards encourage shoppers in high-end Miami stores to steer clear of exotic-skin handbags.