Values-based investing – including investments rated for environmental stewardship – is on the rise, say global investment banks, investment-rating services and financial planners. Photo courtesy of

Jan. 10, 2018

For some investors, only the bottom line matters. Others want to put their money where their values are, in companies that “do good while doing well.” 

Values-based investing—including investments rated for environmental stewardship – is booming, say global investment banks, investment-rating services and financial planners. A Dallas wealth manager clued Green Source DFW to this 10-year trend. 

“Really blossoming” Addison-based certified financial planner Mary Anne Redmond called ESG investments, an emerging category of funds that includes “green” and socially beneficial stocks.  

Why “ESG?” The acronym stands for Environmental, Social and Governance Criteria, a set of standards for company operation that socially conscious investors use to screen investments, explains Investopedia, the financial education website of the NASDAQ stock market. Companies are measured and rated by these criteria. How well does a company perform as a steward of the natural environment? How well does it manage relationships with employees, suppliers, customers and communities where it operates? And how well is it governed, as to company leadership, executive pay, audits and controls and shareholder rights?

“ESG has been the trend over the past 10 years,” said Redmond, a wealth manager and owner of Mary Anne Mayer Redmond Wealth Management. A lifelong environmental advocate, she became interested in sustainable investing in 2000 and began using ESG for her clientele of mostly individual investors about five years ago.

ESG investment worldwide had grown by more than 97 percent from the mid-1990’s to the end of 2016, reported Bank of America Merrill Lynch research last December. Since 2007, the dollar value of sustainable investment has quintupled, growing from $500 billion to $2,500 billion. That’s $2.5 trillion, or $2.5 million million. Investment funds that numbered fewer than 90 in the mid-90s now are in the thousands, showed B of A data cited in the corporation’s web post.

ESG has broken an old saw about lower returns from sustainable investments, Redmond said.  

“Recently an advisor told someone I know, ‘Well, you sacrifice performance if you go the socially conscious route.’ It’s commonly touted that there’s a sacrifice in performance.” 

Not so. Check MorningStar, the widely used, mainstream analytical tool that’s a mainstay of investment advisors. In 2014, MorningStar compared performance of what they called “socially conscious” mutual funds to the “global fund universe,” or mutual funds as a whole. At MorningStar’s highest performance rating, Five-Star, sustainables matched global mutual funds. Ten percent of investments in both categories were top-performing.

Among Four-Star investments on MorningStar, socially conscious funds outperformed global mutual funds 28 percent to 22 percent. Only in the bottom-performing Two-Star and One-Star groups did funds as a whole outrank sustainable funds.

Who is following the trend? A Morgan Stanley 2015 study showed high investor interest. Of groups surveyed, 84 percent of millennials expressed interest in sustainable investing, as did 76 percent of women. Only 62 percent of men did.

 “I grew up in Dallas, and I can’t tell you how many times, it’s like in my cellular memory, some guy has said to me, ‘Well, it’s all about the bottom line.’ That thinking is changing,“ said Redmond.

“The millennials get it, that the social impact is included. You can’t separate social impact from what’s profitable to us as people...There can be wisdom in two ways, investing in sustainability. On the investment side, there’s the long-term health of the enterprise. There’s also the long-term health on the human and ecological side.”

Multinational B of A’s CEO and its chief investment officer outlined a new emphasis on sustainable investment in 2016. The corporation’s global research director cited five percent higher return on total equity for S&P Common Stock companies with high ESG ratings than for poorly rated companies.

Does an investor in sustainable funds support the “green” movement by investing in companies that are environmentally responsible?  “A simple answer to this question,” said Redmond, “is that when investors favor a company, they make it easier for the company to raise capital.” 

In her business, she sees “a natural community of people with ESG values.” In the past decade, with increasingly advanced technology to measure company performance by those standards and abundant sources of information, it’s easy for them to invest accordingly.

LEARN MORE Online resource for learning more about mutual funds with a social impact orientation “Green Pages” of sustainably-oriented investment professionals:


Mary Anne Mayer Redmond is a board member of GreenSource DFW

Mary Anne Mayer Redmond, CFP®, MRFC® :  Securities offered through: Money Concepts Capital Corp. 11440 North Jog Road, Palm Beach Gardens, FL 33418   561.472.2000  Member: FINRA, SIPC

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