The web-based platform created by Dallas-based EarthX will feature year-round programming focused on environmental topics. Photo by Karl Thibodeaux.
Sept. 16, 2020
In March, organizers of EarthX, were gearing up to host a big celebration in Fair Park in Dallas for the 50th anniversary of Earth Day.
But after the coronavirus shuttered large gatherings around the United States, they scrambled to move the eco expo and film festival online.
“Just 5 weeks out, the realities of Covid-19 motivated us to evaluate what was safest for the public as well as the 750 organizations who were committed to participate and Trammell Crow, our founder, made the pivot,” said Michael Cain, the cofounder of EarthxFilm.
Turns out the virtual experiment was a success. The six-day online event drew 124,000 unique visitors to the site, from 171 countries.
As a result, the Dallas-based organizer of the world’s largest annual Earth Day fest decided to make the leap to year-round online programming.
And EarthxTV was born.
“We felt the time was right for EarthX to have a year-round channel for environmental content,” said Cain, who oversees the new internet venue. “The response has been overwhelming with offers from top environmental organizations to allow us to showcase their content.”
The platform was developed over the summer and EarthxTV.org will premiere on Sept. 21.
Its mission: "To become the foremost streaming network for environmental programming covering cross-disiplinary solutions to the critical issues facing the natural world.”
Programming will include opinion, analysis and reporting specials along with creative storytelling that explores environmental topics around wildlife, people and culture, science and technology, justice and policy, and business
Some of the original series in the works include Green Justice, which will spotlight people being unfairly treated with regards to the health and safety of their community and the heroes trying to change the system.
EarthxCEO will showcase industry visionairies who are steering corporations towards more sustainable practices.
Women Never Give Up will profile female activists, organizers, journalists and leaders on the front lines of the global environmental movement.
In addition, Youth Reports will feature young journalists reporting on environmental issues and as well as activists, artists, inventors and filmmakers of a new generation.
The site will also screen environmental films, including documentaries from the 2020 EarthxFilm festival held online in April.
Longterm plans include acquiring sponsors and creating an app for streaming on TV.
Cain said they hope to continue the EarthX expo as a physical presence but for now they are putting their energy behind the web-based network.
“EarthxTV programming will exist year-round regardless of whether there is a physical event or not, however we do hope for a time that a hybrid/physical festival can return,” said Cain. “In the near future, it may mean outdoor screenings, drive-ins as well as our online presence to get the word out.”
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